The acclaimed designer Alexandre Herchcovitch signs a surprising model for Melissa, once again. After ultra feminine runaway successes Scarfun and Glam, Herchcovitch`s stake for winter 08 is inspired by the masculine footwear. With strong influence of androgen looks, MELISSA JOY + ALEXANDRE HERCHCOVITCH is a paradox. Girl power is emphasized through a classic male model, giving it an unusual touch.